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Trade Show Marketing: Pre-Show Trafiic Building Ideas

Date post: 10-Nov-2014
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Proven ideas and tips for pre-show marketing at any trade show.
9
The Power of Tradeshow Marketing Tradeshow Marketing …the Key to Successful Exhibiting
Transcript
Page 1: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

Tradeshow Marketing…the Key to Successful Exhibiting

Page 2: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

Pre-show marketing

Booth give-away

Post-Show follow up and communication

trade show marketing

requires

a three part strategy

1

2

3

Successful

Page 3: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

PRE-SHOW MARKETING

Since many attendees make a list of booths they plan on visiting before the show

starts, this is a crucial step to driving attendees to the booth

You are exhibiting

Your location on the show floor

A reason for them to stop at your booth

1

2

3

To make existing and potential customers aware

Pre-Show Marketing Goals

Page 4: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

PRE-SHOW MARKETING

Scratch Off Postcards have proven to be

highly effective. The chance to win will

motivate attendees to stop by your booth.

While the attendee is revealing their prize, the

sales person has time to deliver their

30-second pitch. Remind attendees to only

scratch off the prize in the booth for the prize

to be valid.

• Capture contact information by offering

attendees a 2nd chance drawing for

any prizes not claimed at the show.

• The 4-color process scratch off

postcard will let attendees know where

they can find you on the show floor and

qualifies for lower postal rates.

SCRATCH OFF POSTCARDS

Page 5: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

PRE-SHOW MARKETING

Plastic postcards stand out from the rest of the pre-show marketing pieces.

Utilize the gift card portion as scratch off card. Attendee will bring the

postcard (or just the removable gift card) to the booth to scratch off the

prize box to determine their prize. Alternatively, the gift card can be a

luggage tag with the customer’s name and address preprinted with your

booth number.

PLASTIC POSTCARDS

Page 6: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

BOOTH GIVE-AWAY

PRIZES:

Create goodwill and a positive

atmosphere by having everyone

be a winner. The scratch off

game's big prize will draw

attendees into the booth. Recent

studies indicate that attendees

are equally motivated by both the

odds of winning a prize and the

size of the grand prize. Allocate

budget dollars equally for both

secondary prize winners and the

grand prize.

Page 7: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

BOOTH GIVE-AWAY

Music downloads and custom

electronic device skins are a popular

giveaway.

• Cards are light weight and

compact, minimizing draige

costs and are easy for the

attendee to bring home.

• Drive attendees to your website

to start the redemption.

• Add a quick and inexpensive

survey to better qualify the show

leads.

DIGITAL ENTERTAINMENT:

Page 8: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

CUSTOM SURVEY

Custom data capture is at the rot of a

successful trade show promotion. Our

digital download rewards have the ability

to have a custom landing page that can

capture data--making ideal for personal

information capture, surveys and more.

$400 Price Includes:• Survey Set-Up

• Data Capture

• Bi-Weekly Reporting

Questions:• Multiple Choice

• True / False

• Fill-In

• Questions mandatory or optional

DIGITAL ENTERTAINMENT:

Page 9: Trade Show Marketing: Pre-Show Trafiic Building Ideas

The Power of Tradeshow Marketing

For more information on unique trade show marketing and incentives

to increase ROI, Contact Download Incentives.com at

512.507.4709 or by email at

[email protected]


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