Trade Show Report

“HOLY COW! THAT’S FARFROMBORING!!!”

Trade Show Report

“HOLY COW! THAT’S FARFROMBORING!!!”

Obtain a show manual in order to properly prepare for the show Pay particular attention to pertinent details regarding the schedule, registration information, forms, floor plans, exhibit specifications and important deadlines.

Trade Show Preparation

Carefully select which shows to attend. Scrutinize the worthiness of each show. Create a strong presence at venues proven to be successful and draw the highest number of attendees.

Plan Early

Carefully select which shows to attend. Scrutinize the worthiness of each show. Create a strong presence at venues proven to be successful and draw the highest number of attendees.

Plan Early

Specific goals are imperative to achieving success. Stay focused. Clearly distinguish what it is you aspire to achieve as a result of participating in the show.

Set Goals

Organize A Strategy

Hint: An organized exhibition area will attract more dynamic prospects into your booth

Write a comprehensive show plan and budget and stick to it! Create a timeline including booth schedules and a list of preparation activities. Assign responsibility to individuals for each task.

Train Personnel Be absolutely certain all exhibit staff knows exactly what is expected of them before, during and after the show. All employees need to be well informed, well rehearsed and up to date on all programs and initiatives. Make certain they know how to run all demos and presentations.

Hint: Make your booth representatives easily identifiable and add a sense of professionalism

Advertise

Actively promote your show participation! Indicate your booth number and show dates on your website as well as on all marketing materials and advertisements Make sure your logo is unobstructed and prominently displayed.

Advertise

Actively promote your show participation! Indicate your booth number and show dates on your website as well as on all marketing materials and advertisements Make sure your logo is unobstructed and prominently displayed.

Create an open and inviting atmosphere which allows visitors view your exhibit as easily as possible If possible, provide comfortable seating to encourage prospects to relax and feel free to spend some extra time learning more about you and your product Make sure your logo is unobstructed and prominently displayed.

Trade Show Booth

Consider giveaways to generate attention and a sense of fun! Promotional items are useful links to better promote your company Always attempt to find the one that will make you the talk of the show!

Promotional Items

Hint: They don’t have to be expensive! Contact FarFromBoring.com to find the hottest new promotional products.

Consider giveaways to generate attention and a sense of fun! Promotional items are useful links to better promote your company Always attempt to find the one that will make you the talk of the show!

Promotional Items

Hint: They don’t have to be expensive! Contact FarFromBoring.com to find the hottest new promotional products.

Follow -Up

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The real value of being at a trade show comes when you follow up on the leads and contacts your make. Develop a follow-up system to make sure you get the most out of your trade show dollars.

If you had good interactions with strong leads and promised to send them a catalog or samples, make sure to do it immediately. These are strong leads and you must act fast!. Plan a follow-up meeting to review leads. Discuss the leads, make follow-up assignments and set deadlines.

Follow -Up

Hint: Organize leads while you’re still at the show. Add all your new leads and contacts to your company's mailing list and contact-management system.

“HOLY COW! THAT’SFARFROMBORING!!!”

Call Far fromboring.com today: 866-751-PROMO

“HOLY COW! THAT’SFARFROMBORING!!!”

Call Far fromboring.com today: 866-751-PROMO