1. BGMT 411: Chapter 6 Analyzing Business Markets 2. Boeing 787 Dreamliner, 3 Million Parts, 500 Suppliers 3. Chapter Questions • What is the business market, and how does…
1. BMGT 411: Chapter 9 Crafting Brand Positioning 2. Chapter Questions • How can a firm develop and establish an effective positioning? • How are brands successfully…
1. BMGT 204: Sales Strategies and Techniques Chapter 9: Begin Your Presentation Strategically 2. The Golden Rule : The Beginning • Begin the presentation with an end in…
1. BMGT 411: Chapter 2 Developing Marketing Strategies and Plans 2. BMGT 411: Chapter 2 ✤ Characteristics of a Great Marketing Company: ✤ Selects superior target markets…
1. BMGT 411: Chapter 5 Analyzing Consumer Markets 2. Chapter Questions • How do consumer characteristics influence buying behavior? • What major psychological processes…
1. BMGT 311: Chapter 5 Secondary Data and Packaged Information 2. Learning Objectives • To learn what secondary data are, how this information is used, and how we may classify…
1. BMGT 311: Chapter 6 Qualitative Techniques 2. Learning Objectives • To understand basic difference between quantitative and qualitative research techniques • To learn…
1. BMGT 311: Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire 2. Learning Objectives • To understand the basics of measurement…
1. BMGT 205: Principles of Marketing Chapter 11: Product, Branding, and Packaging Decisions 2. Product, Branding, and Packaging Decisions 3. P&G - Olympic Brand…
1. BMGT 411: Chapter 7 Identifying Market Segments and Targets 2. http://youtu.be/I_cW1QW4Aig Who is the Target Segment? 3. http://youtu.be/kBFFVzOCx8c Who is the Target…
1. BMGT 411: Chapter 10 Marketing Through the Life Cycle 2. Ford Fiesta Blogger Test Drive Page 143 3. Chapter Questions • What are the characteristics of products and…
1. BMGT 411: Chapter 1 Chapter 1: Marketing Management ! 2. BGMT 411: Chapter 1 • What is Marketing: • Identifying human and social needs • Identifying needs profitably…
1. BGMT 311: Chapter 4 Week 4: Research Design 2. Learning Objectives • To understand what research design is and why it is significant • To appreciate areas of ethical…
1. BMGT 205: Principles of Marketing Segmentation, Targeting, and Positioning 2. Review Segment Examples and Discuss 3. Learning Objectives 4. Segmentation, Targeting, …
1. BMGT 311: Chapter 1 Chapter 1:Introduction to Marketing Research 2. Learning Objectives • To know the relationship of marketing research to marketing, the marketing…
1. BMGT 311: Chapter 7 Evaluating Survey Data Collection Methods 2. Learning Objectives • To learn the four basic alternative modes for gathering survey data • To understand…
1. BMGT 411 Chapter 4: Creating Long Term Loyalty Relationships 2. Moving to Customer Centric Marketing 3. Apple 4. Kohl’s 5. Walmart 6. Zappos.com 7. Building Customer…
1. BMGT 205: Principles of Marketing Chapter 12: Developing New Products 2. Why do companies innovate? 3. Developing New Products 4. Changing Customer Needs Improving…
1. BMGT 311: CHAPTER 3 Chapter 3: Marketing Research Process 2. RESEARCH IN ACTION www.pewinternet.org 3. PRESENTATION OF DATA 4. PRESENTATION OF DATA http://www.pewinternet.org/data-trend/mobile/device-…