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Attraction and Retention: Employer Branding of an Intercontinental OrganizationQualitative research method .........................................................................................................
1 Contents Preface 4 Abstract 5 Introduction 6 Field of interest 6 Problem formulation 8 Case study: Svitzer 8 Why Svitzer 9 Methodology 13 The ontological stance 13 The…
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Employment branding is “internally and externally promoting a clear view of what makes a firm different and desirable as an employer." A consumer branding goal asks…
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