As convenience retailers embark into loyalty marketing, there are a number of decisions to be made that impact nearly all areas of focus within the retail organization. There…
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Shopper Insights That Matter to the Bottom Line Retailer Loyalty Study Why does a shopper buy dishwashing detergent at the grocery store but laundry detergent at mass retailers?…
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American Shopper Insights1 The Road to Rewards American Shopper Insights U.S. consumers exhibit striking regional differences in their levels of rewards activity, earning…
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1. Millennial Brand Loyalty: Rewards over Relationships A top line report on brand loyalty. !Q2 2014 mindswarms 2. Customer loyalty can have a significant impact on the success…
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1. Loyalty Programs: Going Beyond Transactional Rewards Lisa Evans Vice President, Analytic Strategy KBM Group 2. of CEOs are looking for new ways to stimulate customer demand…
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