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The top documents tagged [ad message effectiveness]
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ad message effectiveness
Assessing Ad Message Effectiveness. Watchability by Millward Brown Function of involvement and enjoyment Use –Humor –Music –Limited voice-overs –Pace.
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Chapter 11: Assessing Ad Message Effectiveness. Exposure- Media Research Chapter 12 Awareness- Message Research Pretesting and Posttesting “Copy ” Persuasion-
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