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Chapter 8: ADVERTISING:MESSAGESandMEDIA 8.1 The Nature and Scope of Advertising ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE.
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17 Advertising and Public Relations Dr. Close "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to.
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Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1
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Chapter 8 power_point_slides
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