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The top documents tagged [advertising creativity]
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advertising creativity
Creative Planning, Strategy and Development. Determining what the advertising message will say or communicate Determining what the advertising message.
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Creative Planning, Strategy and Development / Creativity Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 8/9.
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Concepting What’s the big idea? Chapter 6 © 2013 SAGE Publications, Inc.
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The Creative Side and Message Strategy Advertising Principles and Practices.
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International Promotion. Two essential ingredients of promotion: Know your customer –Know who you are talking to Know your product –Know what you are.
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& & CreativityCreativity CommunicationCommunication.
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Concepting What’s the big idea? Chapter 6. Basic questions What is the client’s real problem? Can I solve the problem creatively with marketing communications?
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Advertising Campaign Themes “The Ultimate Driving Machine” BMW “At a place called Miller time” Miller Lite Miller Lite “Like a Rock” Chevy Trucks Chevy.
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Advertising Creativity Matters
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SLM MK Monthly
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ONFILM Sept 2010 - Training & Education Guide
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Time By: Pepey Presentation By: Sara Adington. Background Information This advertisement was created by Pepey. This advertisement was created by Pepey.
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