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The top documents tagged [aida concept]
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aida concept
Chapter 15
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Integrated Marketing Communications
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Marketing Communications and Personal Selling
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Chapter Objectives Personal Selling and Sales Promotion CHAPTER 17 1 2 4 7 8 Describe the role of todays salesperson. Describe the four sales channels.
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Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing Communications Professor Close.
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Chapter 14Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
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Chapter 14Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
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