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The top documents tagged [brand attitude]
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brand attitude
A New Measure of A new measure of Brand Personality Brand personality framework of Geuens, Weijters and de Wulf (2009)Brand Personality Brand Personality Framework of Geuens, Weijters
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Antidepressant présentation de communication marketing&corporate
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Happypotamus - To concretize concepts from basic ideas, emerging from highly-inspired self-grown thoughts with amazing business potential and turn them into tangible business modules.
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MSc thesis co-creation
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Brand logo redesign
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Using paid owned and earned media to create strong brands
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Multiple endorsements and consumer human brand attachment
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Himalaya Solution 1
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What are the major steps in developing effective communications?
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