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The top documents tagged [brand comparisons]
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brand comparisons
A New Measure of A new measure of Brand Personality Brand personality framework of Geuens, Weijters and de Wulf (2009)Brand Personality Brand Personality Framework of Geuens, Weijters
129 views
Michelob ppt 1
194 views
Brand Bowl 2011 by PeopleBrowsr
5.477 views
1 Sunarto Prayitno. Introduction Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing,
219 views
Chapter 7: Products, Services, & Brands Abdullah Sultan, PhD.
221 views
Principles of Marketing Chapter 7: Products, Services, & Brands to Build Customer Value.
220 views
MANLUBE.PDF
157 views