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The top documents tagged [brand equity brand equity]
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brand equity brand equity
Marketing
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Esteban chapter 9 Creating Brand Equity
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David J. Bryce © 1996-2002 Some portions adapted from Baye © 2002 Threat of Entry: Factors that Reduce Market Share Potential for New Entrants MANEC 387.
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Product: The Online Offer Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology Lecture 11 E-Marketing.
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IMC: Corporate Image and Brand Management Chapter 2 with Duane Weaver.
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