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The top documents tagged [brand judgments]
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brand judgments
Brand Management
30 views
BM
10 views
Brand Management (3).ppt
112 views
Brand Equity Presentation
112 views
The Country-of-Origin Effect and Brand Origin Knowledge: How Little Consumers Know and How Important Knowledge Is Terence A. Shimp, U. of SC Saeed Samiee,
217 views
Customer Based Brand Equity Model
296 views