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The top documents tagged [brand stretching]
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brand stretching
Principle of Marketing : Branding
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Lecture 4 Brand Extentions
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The Simple Economics of Brand Stretching
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Brand positioning
39 views
brand extension
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Brand Extension
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Line & brand extension
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PSU - Global Brand Management - Alain Hutinel 1 Part V Managing Brand Offer Architecture Managing the Brand in the Global Context.
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Brands can include a number of elements:
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International brands and their management. The World’s top 20 brands -Interbrand 2006 (click on the link and find out more) 1. Coca-Cola 2. Microsoft.
219 views