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The top documents tagged [brand value creation]
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brand value creation
National Fancy Food Show presentation
1.314 views
Insight Into The Customer Journey
1.293 views
SMI Network Media kit
636 views
New roles in digital business - an overview of digital developments that require new roles and responsibilities within companies. Digital jobs like CDO - Chief Digital Officer - Holistic
184 views
Co creation - a look around the corner of branding
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Preventing Telecom Brand Commoditization in the Digital Age
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8.1 CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM Kevin Lane Keller Tuck School of Business Dartmouth College.
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Chapter 8
212 views