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The top documents tagged [buying center members]
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buying center members
Customer Targeting
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Industrial Marketing (Buying Process)
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Purchasing. THE OBJECTIVES OF PURCHASING 1.PROVIDE APPROPRIATE LEVELS OF SUPPLY + 2.THE APPROPRIATE LEVEL OF QUALITY + 3.THE LOWEST TOTAL COST.
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B2B Brand Management Philip Kotler Waldemar Pfoertsch Oct. 2006.
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