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The top documents tagged [candy model]
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candy model
The Creative Side Of Advertising
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The Creative Side Of Advertising
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Chap05 The Communication Process
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17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
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10-1 MARKETING MANAGEMENT Managing Mass Communications.
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16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
214 views
Communication If the truth isn’t tellable, fix it so it is. –John E. Powers If the truth isn’t tellable, fix it so it is. –John E. Powers.
216 views
Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
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SCIENCE NEWS
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