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The top documents tagged [channeldesign decisions]
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channeldesign decisions
CH17
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Channelstrategy
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Copyright 2009, Prentice-Hall, Inc.13-1 A Framework for Marketing Management Chapter 13 Designing and Managing Integrated Marketing Channels.
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Marketing Channels. –Sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
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