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The top documents tagged [chasm marketing]
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chasm marketing
Customer Centric Innovation Marketing
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LECTURE 1 8/9/14 “An idea that is developed and put into action is more important than an idea that exists only as an idea. “ De Bono 1.
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Crossing the Chasm - Marketing and selling disruptive products to mainstream customers. A presentation of some findings in books and articles by Eric von.
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