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The top documents tagged [consumer brand knowledge]
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consumer brand knowledge
Chapter 9(2)
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Garcia chapt9
1.758 views
A brand is forever a framework for revitalizing declining and dead brands
51 views
Brand is forever
118 views
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
20 views
Creating Brand Content in Strategic Marketing
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Brand resurrection! by Deboleena Dutta
81 views
A brand is forever
32 views
What major psychological processes influence consumer response to the marketing program
534 views
Pilot Study
219 views
Creating Brand Equity November 15, 2011 Dr. Richard Kao.
219 views