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The top documents tagged [dissociative groups]
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dissociative groups
Consumer Buying Behaviour
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Customer Analysis
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Term paper on market segmentation
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Influence of consumer characteristics on buying behavior
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How do consumer characteristics influence buying behaviour.pptx
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How do consumer characteristics influence buying behaviour?
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Chapter 11 Groups and Social Media. 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,
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Cultures & Marketing
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