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The top documents tagged [distinctive brand elements]
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distinctive brand elements
Designing & Implementing Branding Strategies
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Keller SBM3 11
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DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
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Brand Matrix
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Chapter 12: Brand strategies. Contents The concept of brand strategies Naming a brand extension Brand extension strategies – line and category extension.
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11.1 CHAPTER 11: DESIGNING AND IMPLEMENTING BRANDING STRATEGIES Kevin Lane Keller Tuck School of Business Dartmouth College.
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Module IV: Nurturing Brand to Grow: Understanding & Developing Brand Architecture Managing Strategic Branding Issues: –Brand Extension & Brand Revitalization.
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CHAPTER 11:DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
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