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The top documents tagged [dominant logic]
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dominant logic
Service Design Thinking - How to successfully innovate beyond buzzwords
13.062 views
This is Service Design Thinking @ UXCamp CPH 4-2014
2.149 views
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
24 views
8948625 Business Model Exploration
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Evert Gummesson. Many-to-many marketing
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Science Direct Marketing Leadership Role
1.018 views
Strategic management
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The End of Best in Market
3.122 views
Di Nauta P., Polese F., Saviano M., Complexity and decision making. Implications for marketing
312 views
Myopia of Marketing Methods
147 views
1322056620678.pdf
9 views
Designing for the liminal
318 views
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