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The top documents tagged [experiential need]
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experiential need
Motivation and Values04
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MKT201 - Week 5 Motivation and Values (Ch. 4). Motivation: Introduction What are the forces that drive people to buy and use products (or Not to buy/use)?
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Cultural Influences on Consumer Behavior. Other Aspects of Culture Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This.
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MKT201 - Week 5
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Chapter 4 Motivation and Global Values 4-1 CONSUMER BEHAVIOR, 10e Michael R. Solomon.
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Design Portfolio
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