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The top documents tagged [ideal ad campaign]
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ideal ad campaign
Integrated Marketing Communications
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Chapter 6 ((integrating marketing communications to build brand equity)
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Designing and managing integrated marketing communication
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Integrating Marketing Communications to Build Brand Equity Final
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6.1 CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
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APPLIED MARKETING Session 6. What are marketing communications? Marketing communications are the means by which firms attempt to inform, persuade and.
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INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
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