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The top documents tagged [iwom research]
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iwom research
“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions
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"Making Sense of IWOM" Topic 3: How Brands Can Participate in Online Communities
2.764 views
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of Social Travel
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