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The top documents tagged [low involvement slide]
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low involvement slide
17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
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10-1 MARKETING MANAGEMENT Managing Mass Communications.
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16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
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Out-of-Home and Support Media. The Role of Out-of-Home Media To deliver the advertising messages people encounter while moving throughout their town or.
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Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
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