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The top documents tagged [managing brands]
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managing brands
Strategic Brand Management Chapter 13
383 views
Branding essentials: Understanding, building and developing powerful brands (ISCTE presentation at EAE Barcelona)
417 views
Branding essentials: Understanding, building and developing powerful brands
1.609 views
Brand Asset Valuator
120 views
Session 3: Understanding the Importance of Audience & Storytelling
422 views
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 4: Product Decisions 11. Product and Service Strategies.
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Managing brands overtime
372 views
Brand identity spring2015_week2
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Mktg sales week2_part1
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7/18/2015 Managing Brands: Building Brand Equity Adi Zakaria PowerBook 1400c/166.
217 views
Chapter 14: Brands Over Time. Contents The importance of managing brands over a period of time Brand growth challenges – brand reinforcement Sustaining.
223 views
IBM-Managing Brand Equity
94 views