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The top documents tagged [marketing logic]
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marketing logic
Bus169 Kotler Chapter 02
2.837 views
"Find Their Level": African American Roots Tourism in Sierra Leone and Ghana by Adia Benton and Kwame Zulu Shabazz
320 views
Marketing Strategy ‘ The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships’ (Kotler,
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Week 5 Marketing Strategy Entrpereneurship ELIB 203.
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Week 5 Marketing Strategy Entrepreneurship ELIB 203.
218 views
Marketing Strategy
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Chapter 2. Strategic planning: The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing.
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