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The top documents tagged [marketing route]
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marketing route
Chapter sixteen Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion McGraw-Hill/Irwin Essentials of Contemporary Advertising.
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Advertising
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Lecture 12 - Promoting the Business.pdf
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Promotions SBM 338 Lanny Wilke. Sales Promotion… A direct inducement that offers extra incentives anywhere along the marketing route to enhance or accelerate.
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