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The top documents tagged [marketing scholars]
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marketing scholars
+ Social Marketing Early Theory & Praxis Lecture to accompany the Alan R. Andreasen Reading.
215 views
1 Lecture 8 Corporate-Level Marketing: Beyond the age of innocence.
222 views
Social Marketing Early Theory & Praxis
18 views
CORPORATE VISUAL IDENTITY SYSTEMS AND BRAND PERFORMANCE OF KENYAN UNIVERSITIES By Dr. Tabitha W. Waithaka Prof. Francis N. Kibera Prof.Justus M. Munyoki.
217 views
Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer? Muge CEVIK, Neva YALMAN Yeditepe University, Istanbul, TURKEY.
217 views
Revisiting the Wheel of Retailing The Case of a Turkish Discount Retailer?
31 views
Corporate brand equity and loyalty in B2B markets. A study among logistics service purchasers.pdf
20 views
Market Orientation and Performance Within Community Enterprises i
221 views
Customer Engagement Behavior: Theoretical Foundations and Research Directions
81 views
Gummesson. Service Marketing
8.805 views
Strategic Marketing and Marketing Strategy - Domain, Definition, Fundamental Issues and Foundational Premises
98 views
JMMk376836
212 views
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