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The top documents tagged [media strategyspecialize]
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media strategyspecialize
Chapter Objectives To understand how companies organize advertising and other aspects of IMC. Understand the role and functions of specialized marketing.
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Advertising and Marketing Process: The Role of Ad Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin KSR Business School/KSRCAS Dr. K V Kannan.
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