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The top documents tagged [narrow product mix]
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narrow product mix
Market Segmentation
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Chapter 17
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PRODUCT SERVICE MGT 3.03 Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to.
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Positioning
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Service focus and service encounters
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-Operations Strategy -ERP – The Power of Information COB 300C Dr. Mike Busing Fall 2002.
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Activity 1: Review 2.03 Get with your 10 o’clock appointment and discuss “Handling Customer Complaints scenarios”
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-Operations Strategy
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-Operations Strategy -ERP – The Power of Information
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CHAPTER 14 PRODUCTS AND PROCESSES
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17 Retailing and Direct Marketing. Copyright © Houghton Mifflin Company. All rights reserved.17 | 2 Agenda The Nature of Retailing Major Types of Retail.
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Marketing Indicator 3.03 Part I
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