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The top documents tagged [outcomes of brand equity]
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outcomes of brand equity
Brand Value chain
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Brand Management Report 2
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How is brand equity build, measured and managed?
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Brand System
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8.1 CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM Kevin Lane Keller Tuck School of Business Dartmouth College.
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CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
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CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
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Chapter 8
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