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The top documents tagged [parent brand]
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parent brand
Introducing and Naming New Products & Brand Extensions-8
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Brand
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Strategic Brand Management Chapter 12
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Last
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22270436 Brand Extension
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The Company behind the Brand: In Reputation We Trust
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Beacon - Management Review 2011
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CONSUMER PSYCHOLOGY Categorization,
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Introducing and Naming New Products & Brand Extensions-9
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Brand, a gateway of product enrichment
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Brand Extension
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Lecture 4 Brand Extentions
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