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The top documents tagged [power idea]
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power idea
Chap 6,advertising planning & process
3.878 views
Advertising Campaign Themes “The Ultimate Driving Machine” BMW “At a place called Miller time” Miller Lite Miller Lite “Like a Rock” Chevy Trucks Chevy.
215 views
Advertising. The 4-M Approach to Advertising Who is your Market? What Message do you want to convey to the Market? What Media will you use to convey the.
214 views
Deliver WOW through Service with Myra Golden
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Articulate the Message There are many ways to convey an advertising message. Common to all messages are: –A creative strategy determining what the message.
223 views