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The top documents tagged [print ad components]
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Kotler mm 14e_18_ippt
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18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.
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APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
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