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The top documents tagged [selection of channel]
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selection of channel
Competitor Analysis & Creating Sustainable Competitive Advantage Taufique Hossain Marketing Strategy MKT 460.
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Chapter 6 Designing the Marketing Channel**. 6 Major Topics for Ch. 6 1.Channel Design Paradigm (7 steps)** 2.Channel Goals** 3.Properties of Channel.
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7 Selecting the Channel Members. Channel Member Selection and Channel Design The channel member selection is the last phase of channel design (phase 7).
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Marketing Strategy MKT 460
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