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The top documents tagged [service myths]
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service myths
The Emerging Service Logic Mindset
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Buzz marketing
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The Emerging Service Logic Mindset
1.177 views
S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen.
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S-D Logic The Emerging Service-Logic Mindset: An Introduction and Global Implications Presentation for the Pacific Asian Management Institute PALS Lecture.
214 views