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The top documents tagged [theory of consumer behaviour]
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theory of consumer behaviour
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Theory of Consumer Behaviour Prof. Ravikesh Srivastava Lecture-7.
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Consumer behavior and marketing strategy Introduction European and international perspective Doc. Dr. Ing. Elena Horská, Department of Marketing FEM SUA.
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The empirical evidence against neoclassical utility theory: a review of the literature
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Chapter : 5
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