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The top documents tagged [total customer cost]
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total customer cost
Kotler05 tif
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The Philosophy Of Customer Orientation
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What are customer value satisfaction and loyalty and how can companies deliver them ?
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Marketing Management[1]
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Relationship Marketing MBA -2011-13-Term-3 MK1 Faculty- Salil Bhatia.
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Chapter 5. Creating customer value, satisfaction, and loyalty Building customer value, satisfacation, and loyalty Traditional vs Modern customer oriented.
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E-Marketing Unit 2 2013/2014. Creating Customer Value, Satisfaction, & Loyalty.
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Chapter 11 Building Customer Loyalty through Quality 1.
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