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The top documents tagged [twoway productline stretch]
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twoway productline stretch
Marketing Fourteen (Product Decisions)
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Marketing Management, chapter 12 Setting Product Strategy Prepared by: Volkan ÜLKE Prof. : Teoman DUMAN.
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12 Setting Product Strategy 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 12-2 What is a Product? A product is anything that.
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Topic Seven: creating marketing offers(1). Objectives Product Characteristics Building & Managing the Product Mix & Product Lines Brand Decisions Packaging.
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