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The top documents tagged [unprofitable customer]
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unprofitable customer
International Journal of Business and Management Invention (IJBMI)
349 views
C H P T R11revised
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11 Competitive Dynamics 1. Figure 11.1 Hypothetical Market Structure Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 11-2.
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Customer Profitability & Customer Relationship Management at RBC-Full (1)
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Customer Profitability & Customer Relationship Management at RBC-Full (1)
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Kotler 10
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IM 9e pp CH04
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COST ALLOCATION, CUSTOMER-PROFITABILITY
702 views