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The top documents tagged [word of mouth consumers]
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word of mouth consumers
Building Genuine Relationships
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Managing Personal Communications. WORD OF MOUTH Consumers use WOM to share information on products and services ‒ Positive WOM may be generated organically.
221 views
Brands, Branding, & Consumers. How We Define “Brands” Brand A name, term, sign, symbol or any other feature that identifies one seller’s good or service.
221 views