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The top documents of marketingexperiments

Email Copy Refined: How a change in copy approach led to a 37% increase in clickthrough rate
Email Copy Refined: How a change in copy approach led to a 37% increase in clickthrough rate
687 views
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
488 views
SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
1.637 views
Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response
Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response
377 views
Email Copy Tested
Email Copy Tested
5.910 views
Five Steps to Better Metrics
Five Steps to Better Metrics
107 views
Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
3.300 views
Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
1.948 views
21 Ideas for Webinar Marketing
21 Ideas for Webinar Marketing
4.814 views
Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
1.223 views
How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
2.493 views
Optimizing for Multiple Customer Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift
Optimizing for Multiple Customer Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift
1.502 views
Do Accordion Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test
Do Accordion Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test
1.295 views
Reducing Cart Abandonment
Reducing Cart Abandonment
1.776 views
The Usability Myth
The Usability Myth
990 views
Email copywriting slideshare
Email copywriting slideshare
1.258 views
When Should You Send An Email
When Should You Send An Email
3.445 views
See the Research in Action
See the Research in Action
961 views
What Your Customers Want
What Your Customers Want
1.321 views
Quick Win Clinic (Part I)
Quick Win Clinic (Part I)
1.794 views