© 2008 Eyeblaster. All rights reserved. Agenda Introductions What would make this a good...

transcript

Agenda

Introductions

What would make this a good discussion for you?

Identifying your goals & needs More efficient timelines Best of breed technology A flexible partner

Building your solution

Global Solutions & Local SupportSuperior Technology & Expert Service Spanning 25 Countries

IAB compatible in the all 3 major areas of online ad serving

Awarded Top 10 User Interfaces of 2008, Nielsen Norman Group

We Can

Eyeblaster Ad Campaign Manager (ACM)

Eyeblaster

Services

A key differentiator

Eyeblaster Account Structure

Sales Manager & Sales EngineerPrimary point of contact for business issues

Ensures satisfaction of serviceResource for implementation of new products and services

Point of service escalation after Media Account Manager

Creative Account ManagerFirst point of contact for day-to-day operations

Share Best Practices Handle education/training needs

24/7 Customer Resource CenterFull Tech Support

Access to our Knowledge BaseAccess to our Online training tutorials

Higher Level of Service: Your Eyeblaster Team

Your Account Team

Beyond

SchematicJessie

SchematicAnjana and Natalie

SchematicProduction

Alexandra Jorissen, Sales Manageralex@eyeblaster.com

C. 646 3152370, AIM: richmediaqueen

David Aron, Director Salesdavid.aron@eyeblaster.com

C. 713-449-5700, AIM: tweekydave@hotmail.com

Claudio LombardoCreative Account Manager

claudio.lombardo@eyeblaster.comC. 312 980 2303, AIM: ClaudioEblaster

• Technical Escalation: Troels Smit, Sales Engineer, (917) 355-0808• Business Escalation: Joe Girling, VP Sales, (862) 703-9363

Eric Anderson, Account Managereric.anderson@eyeblaster.com

T. 646.202.1351, AIM: ericspringstreet@hotmail.com

Claudio, David, Alexandra, Eric and Troels all have 3+ years experience with Eyeblaster

Campaign Process

Proposed Plan1. Sharing Creative Ideas

2. Eyeblaster: Kick off call (mediaplan, times, specs etc , and ad QA)

3. Schematic: production of graphics and animations

4. Schematic: Hand over to Eyeblaster via FTP

5. Eyeblaster: Production and QA

– What timeline would be ideal for you?

6. Eyeblaster & Beyond: Trafficking

7. Publisher QA

8. Live

9. Eyeblaster , Beyond & Schematic: Review of ideas for Optimization

Talkback & Talkback Expert Panel

WebCam Upload

meeting the

vatican city

Creative Use of Eyeblaster Rich Media

Comprehensive Targeting with Interface

Automatic Optimization Easily traffic new creative units Targeting

Audience Segmentation

Behavioral

Geographical

Day & Time Targeting

Browser & OS

The Partnershipand what

we will do to help

What we can do together

• More efficient processes

• Consult on optimization opportunities

• Creative Beta Opportunities

• Try to get more creative budget from demonstrating more value

More efficient Processes

Catch your Muse

Uninvited.jpg

symbol

na erqeisuntomacoming soon

ChillerChillersymbol

Beta Opportunities

Consult on Best Practices and Optimization

Engage your Team and Resources

Search & Display

Are your display campaigns getting their due?

Source: http://www.emarketer.com/Article.aspx?id=1006794

Display Boost Search Performance

But on average more than 50% of Search Conversions is influenced by Display Advertising

Advertisers align their budget’s with the last click win model

Channel Connect for SearchConsolidate Your Search & Display Data

Served Impressions

CTR Other Channel Impact Rate

ROI ROAS ($) Total Conversions

Click to Conversion Rate

Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

188Yahoo! UK

AOL Japan

MSN MX

Mind the Gap Int.

Turner / CNN

Fox News.com

MSN \ MSNBC

Display

Mind the Gap US

Campaign Type Campaign Publisher/SE Total Clicks

Search 7,132

Eyeblaster SE - Google 4,246

Google 4,246

Eyeblaster SE - Yahoo 2,886

Yahoo 2,886

Totals 11,425

Cross-Channel Overview

CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Display

Campaign Type

Search

Totals

Search & Display —All in One Place

CTR Other Channel Impact Rate

ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Explore the Touch-Pointsbetween ChannelsCTR ROI ROAS ($) Total

ConversionsTotal Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

creativezone.eyeblaster.com

email: troels.smit@eyeblaster.com

phone: (917) 355-0808

Thanks!

© 2008 Eyeblaster. All rights reserved. Agenda Introductions What would make this a good...

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