Post on 26-Dec-2015
transcript
© 2008 Eyeblaster. All rights reserved
Innovation Demos
• Sidekick Banner
• Eyeblaster TV
• Dimensional Banner
• MSN Messenger Today
• Mobile in Banner
• Talkback & Talkback Expert Panel
• Contextual Optimization
• Picture Upload in Banner
• Maps in Banner
• Video Encoding (HD)
• Widgets
• Games in Banner
© 2008 Eyeblaster. All rights reserved
New Format with Added Punch!
SidekickUser initiated
Reveals 'hidden' microsite in the margin of the pagePublisher benefits from retaining user on their page
Easily adopted by publishers
The latest ad unit innovation exclusively from Eyeblaster
© 2008 Eyeblaster. All rights reserved
Sidekick
© 2008 Eyeblaster. All rights reserved
From Screen to Monitor
Eyeblaster TVQuickly & easily move broadcast assets from screen to monitor
Coordinated cross-channel brand presenceSimply a show-stopper when combined with full-screen HD Video
Outstanding engagement measured with Eyeblaster's comprehensive reporting
Claim a slice of the Broadcast budget pie by easily transitioning your brands’ TV spots to the web.
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
More demos
© 2008 Eyeblaster. All rights reserved
Full-Skin
Eyeblaster TV
Basic-SkinBasic publisher
© 2008 Eyeblaster. All rights reserved
Add Dimensions to Your Brand
Dimensional BannersKnock-Your-Socks-Off, Cutting Edge
User Experience!Create highly engaging brand environments that demand user
interactionStrong brand association with industry innovation
Combine with site takeovers for amazing results
Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine
© 2008 Eyeblaster. All rights reserved
Dimensional Banners
© 2008 Eyeblaster. All rights reserved
Start Today with Your Brand
MSN Messenger TodayAsssociate your brand with targeted content that is valuable and
highly relevant Grab users attention at the beginning of their online session
Great for brands with international reachAccess up to 283 million users a month with 4 new users every
secondEncourage Word-of Mouth
Deliver your brand message on the world’s most widely used messaging service
© 2008 Eyeblaster. All rights reserved
MSN Messenger Today
© 2008 Eyeblaster. All rights reserved
Put The Brand in the Palm of their Hands
Mobile in BannerEngaged users opt-in by submitting mobile number in banners
SMS messages guide users to conversionSweeten the brand message with offers of Ringtones,
Sweepstakes, Coupons etc..Easily integrate offline channels
Eyeblaster makes it easy
Integrate channels by pushing brand messages to the 3rd screen with mobile features in your display campaign
© 2008 Eyeblaster. All rights reserved
Mobile in Banner
Note: Demos are fully functioning in North America
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Get Them Chatting About the Brand
Talkback & Talkback Expert Panel• Moderated or unmoderated
• Great for product launches
• Users engage experts or each other
• Create a brand-centric social experience
• Couple with site takeovers for amazing results
Engage users in real-time conversations within a familiar social format —
CHAT!
Build community and demonstrate that the brand is listening
© 2008 Eyeblaster. All rights reserved
Talkback & Talkback Expert Panel
© 2008 Eyeblaster. All rights reserved
Eyeblaster’s industry-leading rich media and mash-up technology puts your brand message where users are most available
Put the Brand Message in Context
Contextual Optimization Engage users by interacting with relevant information on the current
pageRepurpose valuable information and assets available elsewhere on
the WebMake associations between brand message and information
deemed valuable by userEnhance brand message's timeliness and context
© 2008 Eyeblaster. All rights reserved
Contextual Optimization
© 2008 Eyeblaster. All rights reserved
Let Users Lay Claim to the Brand
Picture Upload in BannerEasily upload user-generated assets into banner and
campaignExtend brand interaction
Create personalized brand experience and communityGreat with social networks and widget distribution
Combine with "Contact Me" and data collection for even better results
Users engage and take ownership by personalizing the brand message with their own photographs and content
© 2008 Eyeblaster. All rights reserved
Picture in Banner
© 2008 Eyeblaster. All rights reserved
Map to Conversion
Maps in Banner Find locations based on ZIP codes or automatically using IP
addressReduces users’ need to do further research on brand
Shortens the path to conversionCombine with "Contact Me" and data collection for even better
results
Shorten users’ path to conversion by making it easy to find you with a tool they already use
© 2008 Eyeblaster. All rights reserved
Maps in Banner
© 2008 Eyeblaster. All rights reserved
Nothing Grabs Eyeballs Like Video
Encode it yourself or let Eyeblaster do it for you. Quickly and easily add high-quality video to all your campaigns
Eyeblaster knows video• High-Quality video encoding is
available via Eyeblaster Workshop
• Get eye-popping HD video in MP4 format using H.264 codec with Eyeblaster Video Optimization Service
• Expert consultation and best practices
• Full screen HD: There’s no other way to view movie trailers online!
© 2008 Eyeblaster. All rights reserved
High Definition Video Encoding
© 2008 Eyeblaster. All rights reserved
Spread the Word!
WidgetsIntegrated data through Eyeblaster Analytics
A Widget element can be posted from the ads to any of the social networks and be shared among friends
Spread your brand message virallyGreat way to make a campaign multi-channel
Widgets allow users to opt in and spread your brand message virally, taking advantage of the social nature of the web
© 2008 Eyeblaster. All rights reserved
Widgets
© 2008 Eyeblaster. All rights reserved
Play to Win
Games in BannerEffective ad format for all industries
Longer user interactionsFun brand associations
Works well with social networks and widget distribution
Single and Multi-User interactive games in rich media ads catch users attention and keeps them engaged with your brand message
© 2008 Eyeblaster. All rights reserved
Games in Banner