Post on 17-Jul-2015
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2013 overview, 2014 proposals
Communicating FOREST EUROPE
Communicating FOREST EUROPE: 2013 review
Main results:
• FOREST EUROPE website
• FOREST EUROPE social networks:
• Facebook official page
• Twitter official account
• Youtube official channel
• Show off your forest video and photo contest
FOREST EUROPE website
Up-to-date information:
• News / newsletters
• Events
• Publications
• Integrated social media
Main results:
• 39.892 visits (+324,61% 2013 vs. 2012)
FOREST EUROPE website
FOREST EUROPE Facebook official page
Main results:
• Content production:• 269 posts published
(+327,0% 2013 vs. 2012)
• Interaction:• 7.067 likes + comments +
shares (+1.740,4% 2013 vs. 2012)
• Community:• 1.017 fans (+398,5% 2013
vs. 2012)
• Visibility:• 692.802 visits + scope
(+578,2% 2013 vs. 2012)
FOREST EUROPE Facebook official page
FOREST EUROPE Facebook official page
FOREST EUROPE Twitter official account
Main results:
• Content production:• 1.074 tweets sent (+133%
2013 vs. 2012)
• Interaction:• 1.083 mentions + clicks
(+111,5% 2013 vs. 2012)
• Community:• 539 followers (+52,3% 2013
vs. 2012)
• Visibility:• 572 retweets (+164,8%
2013 vs. 2012)
FOREST EUROPE Twitter official account
FOREST EUROPE Youtube official channel
Main results:
• 7.821 views (+276,2% 2013 vs. 2012)
• 17 subscribers (+112,5% 2013 vs. 2012)
• Video most viewed: Photo and Video Contest (5.638 views)
FOREST EUROPE Youtube official channel
Show off your forest video and photo contest
Main results:
• 2.11o participants (contestants + voters)
• 316 contestants, from 39 countries
• 810 photographs
• 19 videos
Show off your forest website
Main results:
• 146.602 page views
• More than 600 externalreferences to the contestwebsite
Communicating FOREST EUROPE: 2014 proposals
2014 work and new proposals:
• Continuation of the on-going work
• FE website further improvement
• Social networks further improvement
• Development of new communication materials
• New edition of the Show off your forests contest
Communication strategy 2014
2014 new proposals:
• FE website further improvement
• Social networks further improvement
• Development of new communication materials
• New edition of the Show off your forests contest
New contents, updated information
Specific feeds to specific target groups
Infographics
“Your forest, your story”; photo/ video contest for mobile devices
2013 overview, 2014 proposals
Communicating FOREST EUROPE