© Copyright 2001 by Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A...

transcript

Tobias Valentien

Regional Tourism Board Vorpommern (Western Pomerania)

A success story in regional tourism marketing

www.vorpommern.de, www.ostseeland.de

Welcome to

Some Pictures

Poland

Baltic Sea

• It’s a brand and a website !

• www.ostseeland.dewww.ost-see-land.de

• Launch: 10/03/2003 at the ITB Berlin

• Visitors: on average 2,000 per day

• Won 2th place out of 45 competitors in the competition of regional internet platforms by the German Tourism Board in 2004

• A co-operation 4 regional tourism boards:

• located at the Baltic Sea in north-east Germany

• Vorpommern

• Rügen

• Usedom

• Fischland-Darss-Zingst

• A regionwide platform for the “Tourism Cooperation Vorpommern (Western Pomerania)”

• 4 competitors working together to gain new markets in central, western and southern Germany

• A Website for tourists on the Pomeranian Baltic Sea

• Good Usability and the latest technical features

Overview

• German, Polish & English Website with bridge pages to spanish, finnish, french, swedish presentations on sister site www.vorpommern.de

• Decentralised information by 30 regional editors

• Online-Booking-System incorporated

• Web Catalogue “A-Z” containing 4,000 links and addresses

=East (Germany)

The region where it is located

= Baltic Sea

The most prominent touristic region in this area

A region on the water:

Lakes, rivers and the Sea

To punctuate the wide landscape of Western Pomerania

Therefore: = a Brand

The Name

• short and emotional

• „Traumstrand“ - Dream Beaches

• „Weites Land“ – Wide Land

Therefore

The Claim

Dream Beaches and Wide land

The platform

Information+

Service

News OST|SEE|LAND

Feel it!

Structure of the Website

• Information + Service

• News

• OST|SEE|LAND feel it!

rational emotional

How to put it into order?

Information+

Service

Stories

OST|SEE|LAND

FEEL it!

Journal - Character

Structure of the Website

International Appearance

•Polish ONLINE•English ONLINE

• bridge pages …

User-friendly

Adaptability

Reddot

ServerStandort:

Provider 1OstseeContent

ContentUsedom

ProjectAlpha-2004

TemplateUsedom

www.ostseeland.de

Provider 6

www.vorpommern.deProvider 5

www.darss.netProvider 2

www.ruegen.deProvider 3

www.usedom.deProvider 4

Administrator A Adminstrator B Administrator C

TemplateOstseeland

Professional

www.alpha-2004.de

Ost-See-Land 4 regional tourism boards Other projects

Content Management System (CMS)„RedDot“

Regional Editors

Regional editors:Torsten Bänsch

Mönchguter Museen

Birgit Bluhm

Schloss Rothenklempenow

Madlen Dürrwald

Tourismus AG Binz

Jörg Goetze

Landkreis Nordvorpommern

Gesa Hacker

Amt Franzburg-Richtenberg

Petra Hilber

Stadtinformation Hansestadt Greifswald

Angela Kasten

Stadt Grimmen

Elke Kommnick

Stadtinfo Pasewalk

Bärbel Lenuck

Presseamt Stadt Greifswald

Regional editors:Karoline Mau

Touristservice Sassnitz

Angelika Mengelkamp

Fremdenverkehrsverein Lassan e.V.

Liane Müller

Kurverwaltung Seebad Lubmin

Ute Mülling

Touristeninfo Strasburg

André Paul

Touristinfo Kap Arkona

David Prochnow

Stadt Loitz

Undine Pätrow

Fremdenverkehrsverein Mönkebude

Gabriele Ritschel

Fremdenverkehrsverein Stettiner Haff e.V.

Margret Scheel

Stadt Barth

Regional editors:Susanna Schieke

Stadtinformation Grimmen Strukturförderverein Trebeltal

Natalie Schlemper

Tourismuszentrale Rügen

Monique Schulze

Tourismuszentrale Rügen

Thomas Trojan

Seekajakreisen

Ulrich Weissner

Tourismus Stadt Bergen auf Rügen

The Highlights.

Situation before

• Overview of accommodation was not easily available

• Time-consuming price-checking mechanism

• A variety of offers on different websites exists

• No central point of information was available

Online Booking System

Solution

• Booking-Engine for holiday accommodation

• central search in different offers with one mouse click

• Overview on all available accommodation at that particular time

• easy and reliable booking

Online Booking System

The Highlights. A-Z.

The whole of Western Pomerania on one click!

More touristic links about this region are not available anywhere else (4000 entries)

Keeping the overview

- Collecting infos- Print them

zum A-Z

more Features- external entries- regional filtering available- Save and store entries- PDF

zum A-Z

The Highlights.

Contentsharing A-Z

Including parts of the A-Z- Adaptable Styling

- Own content (shared content)

- All functions

- Automatic generating

Contentsharing CMS Reddot.

Integration of content

- Adaptable Styling

- Automatically generated into different websites with one working step

Vorpommern.deReddot

The Highlights. Flash-Activ-Map.

The Highlights. Flash-Activ-Map

Innovation:

The Map is fully dynamic:- Everyday current data

Individual OST|SEE|LAND-Map- Shows only the information asked for

Info + Overview- Interrelating the Map with the data of the A-Z

Flash-Vector-Format- Zoom without loading.

The Highlights. Flash-Greeting-Card.

The Highlights. Flash-Film.

Conclusion / Essentials

• Co-operation

• Profit models

• CMS technology

• Emotionalizing Features

• Well structured theme orientated Navigation

Thank You !!

© Copyright 2001 by Tobias Valentien Regional Tourism Board Vorpommern (Western Pomerania) A...

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