Post on 01-Apr-2015
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Claire McCardell
1940sBy: Jennifer Bees
Claire McCardell
Career & Awards Fashion model
Designer Knitwear designer Children’s line
designer Swimwear designer Partner & Vice
President of Townley
Mademoiselle Merit Award, 1943
Coty American Fashion Critics Award, 1944 & 1958
Neiman Marcus Award, 1948 Women’s National Press
Club Award, 1950 Parson’s Medal for
Distinguished Achievement Award, 1956
Accomplishments Authored the book: What
Shall I Wear? The What, Where, When, and How Much of Fashion
Founder of American ready-to-wear fashion
Named in Life Magazine’s 100 Most Important Americans of the 20th Century, 1990
Maryland’s Women's’ Hall of Fame
Designs & Styles Casual, yet sophisticated &
elegant Functional Practical Comfortable Feminine Simple Inexpensive Clean cuts
› Accentuated the female form Use of nontraditional fabrics
› Wool and cotton swimsuits
Monastic› Dartless› Waistless› Bias-cut› Tent-style
Popover› Wrap-around› Unstructured› Utilitarian› Denim
Diaper Swimsuit
Popover Dress
Trademarks Double top-stitching Brass hardware Decorative hooks Metal rivets Large patch pockets Empire waists Leotards Hoods Pedal pushers Dirndl skirts Fitted bodices Fitted swimsuits Full circle skirts
Dresses in:› Manmade fibers› Wool fleece› Denim
Surprising color combinations
Adjustable components› Drawstrings
Necklines Waists
› Spaghetti ties Mix & match separates
Inspirations Intuition Women’s needs
› Ready-to-wear› Travel
Madeleine Vionnet
NOT:› French fashion
1945 Spring
1946 Spring…
…1946 Spring…
…1946 Spring
1945 Fall…
Picture from Vogue Magazine, 1945
…1945 Fall
1946 Fall
1947 Fall…
…1947 Fall
Who did she influence? Doo Ri Chung
Donna Karan Anna Sui Isaac Mizrahi Cynthia Rowley Calvin Klein Elizabeth McKay Norma Kamali
Doo Ri Chung dress
Sources… Seaman, Margo. McCARDELL, Claire. Fashion Encyclopedia, 2011. Web. 17 Mar. 2011.
› http://www.fashionencyclopedia.com/Ma-Mu/Mccardell-Claire.html Penn, Irving. “Twelve Beauties.” Vogue, 1947. Web. 17 Mar. 2011.
› http://csebastian.tumblr.com/post/254618102 Glamour Splash. Claire McCardell Fashion Timeline and Innovations. Glamour Splash,
4 Feb. 2009. Web. 17 Mar. 2011.› http://www.glamoursplash.com/2009/02/claire-mccardell-fashion-timeline-and.html
Glamour Splash. Claire McCardell Sportswear. Glamour Splash, 4 Feb. 2009. Web. 17 Mar. 2011.› http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html
Staley Wise. The Collection, Genevieve Naylor. Staley Wise Gallery, 2011. Web. 17 Mar. 2011.› http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html
Jen Fitch Style. American High Style: Fashioning a Collection at the Brooklyn Museum. Jen Fitch Style Word Press, 16 June 2010. Web. 17 Mar. 2011.› http://jenfitchstyle.wordpress.com/2010/06/16/american-high-style-fashioning-a-collection-at-the-
brooklyn-museum/
Debutant Clothing. Tracey Ulman to Wear Claire McCardell to CFDA. Debutant Clothing, 8 June 2009. Web. 17 Mar. 2011.› http://www.debutanteclothing.com/news/fashion_history/
Colete Patterns. Claire McCardell – The American Look. Colete Patterns. 2 Mar. 2011. Web. 20 Mar. 2011.› http://www.colettepatterns.com/blog/fashion-history/claire-mccardell-the-american-look
Websites
…Sources Lee, Sarah Tomerlin. American Fashion: The Life
and Lines of Adrian, Mainbocher, McCardell, Norell, Trigere. New York, 1975.
Stegemeyer, Anne. Who's Who in Fashion, Third Edition. New York,1996.
Milbank, Caroline Rennolds. Couture: The Great Designers. New York, 1985.
Books